You
may certainly have a washing machine in your home. But have you ever
paused for a moment and recalled how you bought the appliance? You
might have done your research online, made inquiries with your
friends, or might have visited the showroom personally so you can get
guidance from the "omniscient" sales people there.
Conversely put, the washing machine makers or those who deal with the
item may have made enormous promotional efforts so it reaches
consumers like you.
Let
us look at how a washing machine is promoted:
1.
There may be graphics or description texts on the box in which the
appliance is packed.
2.
Makers or dealers of the washing machine may have described the
product on their websites or they may have done some other form of
advertising.
3.
They may have advertised the item during commercial breaks on the
television.
But
is that all? There may be hundreds of other steps, more particularly,
related to marketing, involved in bringing the washing machine to
you. Let us take for example the box in which the appliance is
packed. The manufacturer may have got the box custom-made and so, the
services of a packaging company may have been sought. In turn, the
packaging company might have promoted their services through sales
letters, ads, emails, press releases, and of course, their websites.
Like
packaging, there are a number of other steps such as procuring the
electronic gizmo that is used within the washing machine, etc.
involved in bringing the appliance to consumers. Of course, steps
like conducting demos, posting letters, sending emails, posting ads,
responding through auto-responders, and training the sales force are
important as well and hence, are carried out before the appliance
reaches consumers like you.
What
is the connection between all these and your choice of career? Just
the manufacture of a washing machine and bringing it to the consumer
itself offers several opportunities. This means that if you take into
account all the products or services that are now available to
consumers, you will have millions of job opportunities. The only
point is that you have to zero in on the job in which you have
interest, and focus on it. Even if you make a wrong choice, you need
not worry. You can make a switch to a more suitable one any time you
want. But at the same time, avoid making several or frequent
switches. Remember the age-old adage - "Rolling stones gather no
moss."
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