Saturday, July 14, 2018

Have You Prepared Yourself for the Cloud Working Regime?

If it is said that cloud has completely brought about a phenomenal transformation in our lives, it is certainly not an exaggerated statement. Even on personal levels, a number of people are already placing their orders including those for foods and transportation, streaming media, and are keeping in touch with their family members and friends using devices that work on the cloud technology. Enterprises such as Adobe, Cisco, VMware, and Citrix have positioned themselves appropriately for redefining how people are getting their jobs done. Of course, this includes accessing of apps and data wherever and whenever required. In other words, the present age is an era of cloud working.

Not only the general public, even employees want to access data, services, and information without the hassles or the barriers that were posed by archaic and legacy tools. Admins and managers do not want to squander their time over administrative tasks such as managing and monitoring devices constantly. Instead, they want to create real value for their organizations.

Findings of a study carried out by Forrester reveal that 25% of today's employees have already started using cloud. These cloud workers, on an average, spend about 4.6 hours daily to access business apps using multiple devices that work on cloud. These employees gleefully admit that they enjoy more freedom, thanks to the cloud technology, because they are able to access whatever information and company data they need from anywhere and at any time. This change in the scenario helps them maintain better work/life balance. In fact, employees are looking for more number of cloud-based apps so they can do their tasks more efficiently. According to an estimate, the percentage of apps in the cloud in 2018 is around 53. This percentage is likely to go up to 80 by 2020.

There is no wonder a number of businesses have started rethinking their technologies and tools because they want to use their workforce more effectively. This means that very soon, office workers need not keep sitting behind their desks. Field teams, even if they are in remote places, will also have more efficient, real-time connectivity. They can interact with their customers instantly and hence, their customer service efforts will be more fulfilling and purposeful. Employees can be more mobile as well. In fact, about 77% of employees admit that they like such freedom because they can choose to work whenever they want and also regardless of where they are.

IT organizations that are now doing the job of managing devices, apps, and browsers have started reassessing as to how they can more effectively serve the requirements of cloud-centric workforce. These organizations are trying to bring out secure and more reliable tools so they can provide their users with the flexibility they desire to have. These organizations are also aware that users will want simple-to-maintain-and-manage tools.

Google is also offering cloud-native devices such as Chromebooks. These devices have brought about marked improvement in productivity and employee collaboration. Not only that, they have also decreased IT-support hours, due to which operational overheads have come down drastically. To quote an example,  at Google, when the question of device provisioning and deployment arises, an inventory tech takes only about 33 minutes for preparing a Chrome OS device for getting deployed for an end-user. On the other hand, Windows devices and macOS take nearly 2 1/2 hours for making their respective devices. It is not surprising to note that these Windows and macOS devices that are done with Chrome OS seek increased support services from Google. Thanks to clouds-first tools such as Chromebooks, in due course of time, this dependence for support services will come down substantially, which will ultimately pave way for significant savings.

Cloud-connected workplaces continue to be evolving and hence, more number of employees are transitioning from being knowledge-alone workers to being cloud-also workers. So, organizations have to choose and put in place the right tools for improving working experience of their employees and for achieving better results for themselves. In other words, organizations have to prepare themselves for the cloud-working era by identifying the right resources. They have to train their employees as well. Organizations must not hesitate to seek the help of specialists, explore the efficacy of the latest tools and devices, and have an in-depth look at the demos of these tools and devices. Only then, they can have the most appropriate devices that suit their businesses. These organizations should remember that their employees will start loving them more if they help them maintain more effective work-life balance, thanks to the flexibility cloud working offers to them.

Saturday, June 30, 2018

How to Groom Yourself As a Better Entrepreneur?

Entrepreneurs all over the world look for ways for bettering themselves so their business can constantly be improving. In fact, even those who have tasted reasonable levels of success in their endeavors feel that there is ample scope for improvement. If you are running a company, you may also wish to better your business acumen regardless of whether you are a start-up owner or a veteran with some experience. But how to achieve this aim? Let us find out.

Grooming yourself as a better entrepreneur is not difficult at all.

When you seek the help of experts for guiding you so you can become a better entrepreneur, you may get the unanimous advice that by improving the culture in your company, you can increase the chances of you blossoming into a better entrepreneur. 

How to improve the culture in your company?

You own the company and hence, you will take care of all that an owner has to do. This means that your main focus will be on improving your business and taking your company to higher levels. But remember that you have to depend on your staff for carrying out the operations that include manufacturing of products, marketing and distributing them, and taking care of the needs of the customers. In other words, you need at least a minimum number of employees for running the company. Your plans will succeed only if your employees execute them as per your instructions. 

Simply put, you should ensure to constantly motivate your employees so they always remain enthusiastic. Of course, there should be proper systems, processes, and procedures for checking if every task is carried out as per your plans. Remember that the aim is to instill the right attitude and culture in the minds of your employees. Only if you succeed in this aim, you can ensure that your business blooms, and you blossom into a better entrepreneur. If your employees do not cooperate, or if you are not able to extract the best out of them, you will be another "also-ran" entrepreneur. You may vanish from the business scene soon as well.

How to keep your employees motivated so they adhere to your company culture?

The most important step that can keep your employees motivated so they adhere to your company culture is that you should reward them suitably and appropriately. Of course, rewards come in various forms. Every employee is unique and hence, you must find out what motivates each employee and reward them appropriately.

Especially, those employees who persist and who are committed to adhering the company culture deserve accolades and rewards. Only then, they will remain motivated. 

What is the main benefit of having a company culture?

It is the company culture that displays the personality of an organization. It specifically denotes the ambiance of the organization. If employees feel at home at the workplace, you can expect the best performance from them. This means you will get optimal output from them. You will be able to execute your plans as you have envisioned and so, you can achieve your business goals easily. In other words, your ambition of blooming into a successful entrepreneur will come true if you ensure that your workplace has the best ambiance, and your employees feel at home in your organization. This is what a company culture is all about.

Monday, April 23, 2018

Can You Be a Successful Entrepreneur and Lead a Happy Personal Life Also?

As an entrepreneur who aspires to take your business to higher levels, you may always be busy and therefore, there are chances of you ignoring your personal life. But the good news is that you can achieve your entrepreneurial goals and at the same time, lead a happy family life as well. You may wonder how this can be possible. Let us find out. 

You should first stop brooding over how you have all along been behaving.  In fact, there is no use thinking about your past behavior because “The past cannot be changed. The future is yet in your power” is an old adage that is always valid.  

Among the terms that are doing the rounds, "Work-Life balance" seems to be the most popular one nowadays because not many people are able to achieve this balance. Of course, official work is taking a lot of people's time. This may all the more be true in your case because you are an entrepreneur who aspires to succeed. You may expend a lot of your energy that includes your physical and emotional energies on your business-related tasks and on making your business plans. So, when you reach home, you may be too tired to spend time with your family members.

Remember the opinion of psychologists who firmly point out that over-working or concentrating too much on official work that is euphemistically called as workaholism is a behavioral defect that you do not develop and learn overnight. In fact, you have been developing this behavior gradually without even being aware of it. 

The main reason why you are spending more time at your workplace.

One of the main factors that has been influencing your desire to spend more time at your workplace is that you may be enjoying the adrenaline rush you experience when you confront various types of challenges during the course of your entrepreneurial journey.  But when you are enjoying the process of tackling the challenges in your business, your family members are getting restless. They may become unhappy and disappointed as well.

You may also become unhappy.

Psychologists suggest that after some time, you yourself will start getting restless and unhappy. Once you reach this stage, your output and performance will take a beating. Since you will not be able to do your tasks as efficiently as you were doing earlier, you will experience a lot of stress and anxiety. This will result in you being affected by stress-related ailments. In short, you are punishing yourself by focusing more on your business and not bestowing enough attention on your personal life. The following tips may help you. 

1. Even if you have unfinished tasks, you must never bring them home. This will make your family members more unhappy.

2. Whatever may be your busy schedule, allocate some time for spending uninterrupted time with your family members. If you and your family members discuss and decide on a social cause, you are certain to derive a lot of satisfaction out of it. You can choose a common hobby and pursue it together also so your stressed-out mind will get the much needed relaxation.

3. Schedule holidays and vacations once in every three or four months. This will re-energize you and you will be able to work more efficiently.

4. If you observe those successful entrepreneurs who enjoy a great personal life as well, you will find that they delegate most of their tasks wisely. You should learn this habit also. Apart from getting you a lot of free time, this will help in molding second-line leaders in your company. Of course, you need to hire efficient and self-driven employees for achieving this aim.

5. Experts are right when they say that a perfect work-life balance is a mirage. So, instead of aiming at this impossible goal, you should look to achieve a better equilibrium in your life.

To summarize, destroying your personal life just to achieve entrepreneurial success can be perilous. So, you should create ways that can uniquely be suitable for your life and for the type of business you run. As Philip Sidney says, “Either I will find a way, or I will make one."

Friday, December 15, 2017

Put the "No Entry" Signage for Failure in Your Copywriting Career

You may be struggling to succeed in your copywriting career and during the process of investigating the possibilities available to you, you suddenly stumble upon a client who is equally struggling to promote her business. You justifiably assume that if you utilize this opportunity, it will be a step upward and will restore your confidence and career. You offer your services to the client by convincing her that you will craft sales copies for her and improve her business. 

Though you get a nod from the client, you are not very much sure as to how to go about this. At the same time, you believe that this approval from the client can turn out to be the straw that can firmly put you on the path to success in your copywriting career. Remember that no desultory ways will provide you with any clues as to how to proceed with the task on hand. The following few tips will help you. Read on.

1. Be restrained but be clear.

It is not necessary that you should show the breadth of your knowledge in the copies you are trying to create for your client. The language you use should be simple and should just be representative of the business of the client. Prospects who read the copies should get valuable insights and get persuaded so chances of they becoming loyal customers for your client are high. 

Of course, you may be tempted to use a flowery language for mouthing the details you have gathered from your client. Avoid this tendency. Of course, being a creative person that you are, you may not be able to parrot exactly what the client has told you. Further, the contents should not sound awkward and the ideas should not turn out to be a jumble of words.

2. Be truthful.

Make sure that the contents of your copies fill the minds of the prospects with excitement. The excitement should result from the expectation of enjoying the promises you make in your copies. 

At the same time, remember that customers have no patience for deceit and are not likely to be amused if your words ring false. In fact, prospects who read your sales copies will understand that with your charades, you are trying to rationalize the empty promises you are making. So, their reaction may turn out to be sardonic. Your words may repel them also. This means that the righteous wrath of these potential customers will make it difficult for your client to win them back.

3. Be unique but be authentic as well.

You will have a tendency to have a look at the copies of the competitors of your client before trying to craft copies for her. If you are not careful, your mind will unconsciously pick or borrow ideas from those copies. The main danger is that these ideas can replace the buoyancy of your own original ones and can spoil your creativity by their conformity. Of course, you can gather insights from those copies or the ideas in them can help in triggering your creativity. Never forget that your aim is to get your client better results than what her competitors are able to get from their copies. So, the contents you create should be original, unique, and really authentic which means they should be unsullied and your own.

4. Be unafraid. 

If you always keep your focus on helping the client realize her dreams, you will work with determined practicality and try to come up with unique ideas in your copies. In fact, you will have your own perception once you discuss with your client and gather all the details you require for creating copies for her. Having a perception of your own will liberate you from whatever inhibitions you may have about the brand and the products of your client. You need not hesitate to use this perception in your copies nor you need to worry if you will be startling or shocking the prospects of your client with the candor or bluntness that has grown from your perception. 

Your aim is to touch the emotional chord in the prospects and so, a little bit of bluntness while you discuss the issues they face is good. But avoid being overly sentimental. Do not also sound defiant while countering the apprehensions you assume these prospects may have.

5. Be sincere.

Try to eliminate the suspicions the prospects may have. Ensure also that the prospects know the truth about the industry or the field in which your client operates, the real truth, not the competitors' truth that may be ridiculous or false. But you should reinforce your statements with proper, satisfactory explanations because emotions such as fear and suspicion will never atrophy in the minds of customers regardless of the fact that not all the providers and suppliers are insincere and deceitful. 

6. Be purposeful.

Your intention is not to invade the minds of these prospects and unsettle them. But your aim is to make sure that that the brief of your client is so well explained in your copies that these prospects are completely convinced. The details should get recorded in their minds so they are able to retrieve and pluck your name from their memory especially when they need the products your client has to offer.

7. Be confident and firm.

You have voluntarily chosen the copywriting career and this client has assigned to you this task of preparing sales copies for her. Of course, you have gathered all the inputs you require from the client. You have to now use your brain and its creative power for crafting these copies and cannot expect that some extra minds will supplant your mind. You cannot afford to falter also because the client has relied on you and entrusted the task to you. Therefore, find out the barriers that stand between you and the task of crafting a great and effective copy and try to eliminate them.

8. Be wise.

Nowadays, customers are unsentimental and almost all the marketing professionals are aware that there is an increased barter mentality in customers. The general question almost every customer asks is: "What is in it for me?" Your copy should therefore make potential customers be aware of what they will get by opting for the products your client is offering.  So, regiment your thinking process suitably and sort and choose the right words wisely so your copy achieves this aim. 

9. Get ready for success.

The best way to become super-qualified so you can achieve guaranteed success and prosperity in your copywriting career is to keep learning on a continuous basis. You should never allow yourself to get complacent. You should also be open to new, unique and innovative ideas. If you adopt this approach, you will not only be able to enhance the quality of your copies but will inspire more and more clients to approach you for promoting their brands and businesses.

Monday, July 10, 2017

Lost Your Job? No Worries. Deal With It Sensibly.

Unlike in the past, people do not stick to the same job in which they join. They keep looking for greener pastures and once they find a higher-paying job, they do not hesitate to leave their earlier job. Similarly, unpredictability is ruling the roost in the job market because a number of employers have started adopting a "hire and fire" approach. This means that if they find that a particular employee is not useful to them any more, they will ask the employee to leave. If you face such a situation and your employer has asked you to leave, you may wonder as to how to handle the situation. The following tips may help.

Emotional, financial and social impact

It is true that loss of job may impact you emotionally, financially and socially. The first step you must take is that you must stop living in a make-believe world. You must accept the reality and remain composed. You must not react immediately also. In fact, your immediate reaction may be out of frustration. According to the K├╝bler-Ross model, there may be 5 phases of emotional swings you may be subjected to. "Denial”, “anger”, “bargain”, “rejection” and “acceptance” are those five phases. You must never react or make a decision when you are emotional because the decision may certainly be wrong. So, instead of allowing your emotions to take over, it is better not to react immediately. 

You have lost your job. So what? 

Though losing a job is a major set-back, that is not the end of the world. You have the rest of your life with you and you can accomplish a number of things even without being employed. Remember that Twitter and Facebook rejected Brian Acton when he applied for a job with them. He later co-founded WhatsApp and sold it to Facebook itself for a whopping $18Bn.

The time after you have lost your job can be extremely useful because you can do an honest assessment about your capabilities, your attitude and the areas in which you should improve and try to effect the required corrections for enhancing your worth.

Get rid of your negativity

There are chances you may lose your confidence and may wonder how your future will be. But remember that only during such occasions, you must believe in yourself. If you are of the best employees of the company that has laid you off, other companies may be ready to take you in. When Askme and Flipkart laid off a few of their employees, there were many companies that immediately took in some of the most skilled employees.

Isolating yourself is not a good thing

You may stay away from your relatives and friends due to the fear that they may ask you about your loss of job. This is not the right approach. Remember that a loss of job is your problem and others have no business to poke their nose into it. Of course, there may be relatives and friends who may genuinely want to help you. Similarly, there may be others who may have a sadistic pleasure in watching your frustration. You can interact with the former group because it may help you in changing your mood for the better. You may get some invaluable suggestions from those friends or relatives for making the next move as well. Chances of developing new contacts through them cannot be ruled out also.

Psychologically speaking also, you can bring down your frustration and stress levels by ventilating your feelings to those who have genuine concerns for you.

Reboot yourself

Since you are now relieved of the cumbersome process of commuting to your workplace every morning, you can use the time to reboot yourself and look at the choices available to you. By reviewing and re-looking at your interests, both professional and personal, you can find out if you can convert the current setback into another viable opportunity. Never forget how Steve Jobs played an impactful role in developing Apple after being thrown out of the same company initially.

Even if you are not inclined to carry out all these exercises, you can enjoy the phase by having a good time with your family or learning a new skill.

Never be hasty and never lie while trying to find a new job

"Once bitten, twice shy" is the saying. So, you must be careful while looking for a new job. Avoid making hasty decisions. Similarly, if you are called for a job interview, speak openly and tell the interviewers that you lost your job. Tell them the correct reason for the job loss also. Remember employers have various sources for checking facts. Employers value honesty more than anything else.

Most of the employers are very well aware that things like a loss of job, etc. keep happening in the job market and hence, they may not look down upon you for that reason. 

If full-time job is no more an option, try for part-time or freelancing opportunities. These are certainly better options than making a hasty and wrong choice. Landing in a wrong job will sap your confidence further and it may have cascading effect in robbing your true potential. It is always better to opt for a job that excites or challenges you instead of desperately choosing the job that you stumble upon first.


Lossof job can certainly impact your life. In fact, in the present context, this risk is there for every employed person. Therefore, everyone including you should remain prepared for facing it. If you continuously keep yourself updated about the latest innovations in your field and keep upgrading your skills, you can be confident of landing in a new job even if you face a sudden lay-off.

Sunday, July 9, 2017

Want to have a fool-proof career? Do these things

The past few years have seen a lot of tribulations in the global economy. Due to this, unemployment levels have been increasing in most of the countries. So, it may not be surprising if you wonder whether you will be able to have a fool-proof career. Experts opine that there is no need for you to lose heart because there are ways that may help you have a fool-proof career. They advise that you must take a few steps for it. Let us have a look. 

1. The most important step you must take is to keep yourself abreast of the latest innovations and changes that keep taking place in your field. Experts point out at the rapidity at which changes keep taking place in almost every field. It is in this context they advise that you must attend summits, events and conferences related to your field. The main benefit you can derive is that you can get a lot of information from experts in the trench of your industry. You can even ask questions and seek clarifications and advice from these experts. Not only that, these conferences, events and summits may widen your network significantly. When you connect with the top people in your field, chances of having a fool-proof career increase manifold.

2. Explore job titles

There are lots of opportunities in every field but all of them may not be very much visible. This means you should do an in-depth research so you can choose the branch that suits you the best and that interests you. Remember that if you choose a branch or niche that interests you, you will tend to put forth more efforts. In other words, you must explore the various job titles available in your field so you can specialize in the relevant niche you are interested in.

3. Keep applying for workshops or courses

Look for institutions that organize workshops related to your field. Similarly, institutions and universities may offer courses, both online and off-line, relevant to your field. Make it a point to apply for these courses or workshops so you can keep your knowledge level updated. You will get comprehensive details about the industry also. When your knowledge level goes up, your confidence will grow and so, you can perform better in job interviews as well as in those interviews conducted for promotions.

4. Volunteer to offer free service

Find a company in your field that may require interns and offer your services to them. This will be of immense help to you because you will get on-the-job training. Your self-confidence will get a boost and hence, when you attend job interviews, you can communicate clearly. The interviewers will be able to realize about your skills and potential also.

5. Continuous education will always help

If you do not take steps to continue your learning, you may become stagnant. Remember that every field is witnessing rapid changes which means companies are always looking for those employees who keep themselves updated of such changes and innovations

6. Never shirk your responsibilities

Even after landing in a job, you cannot afford to become complacent. Apart from working hard, you must make it a point to remain accountable for your output. Shirking your responsibility is a bad attitude and your management will view it seriously. In fact, every management will like only those employees who "do more than paid for." You can even assist other team members after you finish your own work. You can assist other teams as well so you can gain knowledge about the other operations of your company. Always remember that the management has thousands of eyes and ears and the news about your attitude of rendering a helping hand to other members of your team and other teams will reach them very soon.

Friday, June 9, 2017

Not Able To Land In A Job? Adopt A New Approach For Creating Your Resume

If you have NOT landed in a job despite having great skills and also a very good academic background, you may be wondering what is wrong and what you should do about it. The answer to your quandary can be found in your resume and your cover letter. It reveals that you should adopt a new approach for creating your resume and your cover letter. Let us have a look. 

Whatever may be the changes that may have taken place in the job market, resumes still play a key role in the recruitment processes. This means you must improve the way you present things in your resume.

    1. Your resume must contain an objective and a call-to-action

Career experts strongly advise that resumes should resemble sales letters. Just as a sales letter provides the details of the benefits a buyer will derive by purchasing a service or a product, you should tell potential employers how they will benefit by hiring you. 

The objective of a resume is to let employers know how your skills and achievements will help their companies. In fact, you should begin your resume by giving these details because it is during the first few seconds recruiters will decide if they should go through your resume fully or toss it into the trash bin.

    2. Understand clearly what the employers want

You must read the job postings thoroughly because only then, you can know the skill sets employers are looking for. If you think that you possess the skills, you must highlight them in your resume.

    3. Let your resume focus on your  skills

There is no point on describing vaguely how you have contributed in your previous positions. Potential employers should know the skills you have acquired by working on those jobs. So, by using specific subheadings for grouping your skills, you must give examples of how you used those skills in your previous positions. Such examples will show to your potential employers that they can expect a similar approach from you. 

    4. Incorporate a separate section to describe the skills you acquired externally

You may have acquired a few skills outside your earlier workplaces. If you show them in a separate section, employers can know how you can handle stressful situations. Days of testing the I.Q. of candidates are gone. Employers are now testing the Emotional Quotient and Adversity Quotient of job seekers because in the highly competitive environment that prevails in the present-day world, employees are very much likely to face several hurdles. Only if they remain composed and unperturbed and think with a cool and clear head, they will be able to come out with the right solutions for surmounting the hurdles. 

Your resume must reveal your skills in these areas. In other words, you can describe some of the stressful situations you might have faced in your life and how you could handle them successfully for coming out unscathed.

    5. Understand the right meaning of a cover letter

A number of people have a wrong notion that your cover letter must contain whatever you have said in your resume. Instead, the letter should give more details about you  so recruiters can know how you will fit into the role for which you are applying and what you will do for the company. 

Experts advise that your cover letter must begin with a strong cut-to-the-chase introduction. You must explain how your achievements and skills will benefit the company for which you are applying and how you will be compatible with their culture.


If your resume as well as cover letter are top notch, you can be certain that you will land in a good job.