Friday, August 10, 2018

Washing Machine and Your Choice of Career


You may certainly have a washing machine in your home. But have you ever paused for a moment and recalled how you bought the appliance? You might have done your research online, made inquiries with your friends, or might have visited the showroom personally so you can get guidance from the "omniscient" sales people there. Conversely put, the washing machine makers or those who deal with the item may have made enormous promotional efforts so it reaches consumers like you.

Let us look at how a washing machine is promoted:

1. There may be graphics or description texts on the box in which the appliance is packed.
2. Makers or dealers of the washing machine may have described the product on their websites or they may have done some other form of advertising.
3. They may have advertised the item during commercial breaks on the television.

But is that all? There may be hundreds of other steps, more particularly, related to marketing, involved in bringing the washing machine to you. Let us take for example the box in which the appliance is packed. The manufacturer may have got the box custom-made and so, the services of a packaging company may have been sought. In turn, the packaging company might have promoted their services through sales letters, ads, emails, press releases, and of course, their websites.

Like packaging, there are a number of other steps such as procuring the electronic gizmo that is used within the washing machine, etc. involved in bringing the appliance to consumers. Of course, steps like conducting demos, posting letters, sending emails, posting ads, responding through auto-responders, and training the sales force are important as well and hence, are carried out before the appliance reaches consumers like you.  

What is the connection between all these and your choice of career? Just the manufacture of a washing machine and bringing it to the consumer itself offers several opportunities. This means that if you take into account all the products or services that are now available to consumers, you will have millions of job opportunities. The only point is that you have to zero in on the job in which you have interest, and focus on it. Even if you make a wrong choice, you need not worry. You can make a switch to a more suitable one any time you want. But at the same time, avoid making several or frequent switches. Remember the age-old adage - "Rolling stones gather no moss."


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